Smart solutions for frozen food merchandising
Implementing strategies to simplify the merchandising of freezers not only saves time for store staff but also enhances the shopping experience.As frozen food meets shoppers’ demands for convenience, many grocers have expanded their ranges in recent years. With a long shelf life, frozen food reduces the risk of waste and offers excellent value for money.
However, merchandising a wide variety of bags and boxes in limited freezer space can impede visibility, particularly during peak hours. Additionally, working in sub-zero temperatures is often unpopular with staff, and energy usage can be high, especially in the summer, affecting stores’ profits. Consequently, many retailers are switching to more efficient freezer models, which often necessitates a different approach to merchandising.
Save time and reduce energy consumption
Efficient restocking is key to avoid open freezer doors for prolonged periods, not only improving the merchandising experience for store personnel but also helping to reduce energy consumption. With shelf automation, merchandising can be completed quicker and products are well fronted at all times, so store staff can focus on restocking, all while delivering a better experience for shoppers who find their products faster. Improving navigation even further, category communication guides shoppers and makes the shopping trip faster and easier.
Inspiration for freezer solutions
