Asda supports shoppers live a sustainable lifestyle
Asda takes on waste reduction responsibility and features refilling stations to address shoppers’ priority in food and packaging waste reduction.In October 2020, supermarket giant, Asda opened its first new sustainability trial store in Middleton, Leeds in the United Kingdom, dedicated to help shoppers reduce, reuse and recycle with convenience. The supermarket also introduced ’Refill Price Promise’, a national price promise offering loose and package-free products at a cost not more than packaged equivalents.
Taking the responsibility
The store offers customers over 100 lines of refillable grocery essentials in 15 prominent refilling stations using HL 4eBin™ gravity bins, which are partially made from recycled plastic, and part of our Sustainable Choice range. Household staples like coffee, cereals, rice, and pasta, including big brands such as Kellogg’s, PG Tips and Quaker Oats, as well as Asda’s own brands of rice and pasta give a new and engaging shopping experience. And tea bags are merchandised in our 3eBin™ scoop bins – permitting tea drinkers to decide the quantity of fresh tea bags they want to bring home.
Right quantity, less waste
By equipping the stores with packaging-free merchandising, Asda encourages and supports shoppers in the vision to reduce plastics. Giving them the choice to purchase the quantity of food they want helps reduce food waste, particularly beneficial in single-person households. For Asda, the gravity bins guarantee ‘first in first out’ stock rotation.
Refill Price Promise
Asda's 'Refill Price Promise’ is a clear articulation of the company's commitment to making sustainable shopping more affordable for customers. As part of their ongoing programme of customer insight, Asda conducted research to gather and interpret the sentiment of over 3000 shoppers. The key outcome indicated that lower prices would help customers to shop more sustainably. In response to the findings, the ‘Refill Price Promise' was born. No more choosing between budget and the planet. The promise means everyday staples like rice, pasta and cereal cost the same (or less!) than their wasteful, wrapped counterparts.
