Retail should be an experience, not just a transaction
We create innovative and sustainable solutions for a better shopping experience
Find out more about our offerWelcome! What can we help you with today?
Even if you don’t know exactly what you’re looking for – we do!
We’ve spent the last seven decades providing in-store communication and merchandising solutions helping customers build attractive, efficient, and more sustainable stores. Now, this experience is about to come in real handy for you…!
Right this minute, you can travel ‘round the world and find our solutions in 350,000 stores. And in, at the very least, one of these stores we have already solved that exact challenge you are facing.
“To sum up, I would not have chosen anything else if I would do this again.” - Rasmus Andreasson, Store Manager, ICA Supermarket Trollbäcken, Sweden
“I can just advise you: Do it, it is a great system and will bring sales and margin.” - Fabian Eichemeyer, Store Owner, REWE, Hamburg, Germany
Our customer promise
We are using our expertise to:
Grow sales - Inspire shoppers - Drive efficiency - Reduce waste - Improve work in-store
The latest from HL
HL Display appoints Jonas Magnusson as new CEO
HL Display has appointed Jonas Magnusson as new CEO. Jonas will assume the position on 27 April 2026 succeeding Björn Borgman, who will assume the role of President and CEO at ITAB Group.
Jonas has extensive experience from global consumer goods and B2B retail solution businesses, most recently serving as CEO of Paragon Global Brands. Previously, he held senior roles at companies including Jordanes, The Absolut Company, and Electrolux. Throughout his career, Jonas has lived and worked in numerous European countries and led engaged teams, built strong customer partnerships and delivered tangible business results. With his experience he will bring valuable perspective as HL continues its growth journey.
Trending in retail and merchandising
Retailers turn to shelf automation to handle margin and labour pressures
With European grocery margins shrinking and labour shortages continue, efficiency has become critical. Retailers are increasingly adopting shelf automation to save time on repetitive tasks like front-facing, and automatically keeping shelves shopper-ready.
“Retailers today face the dual challenge of fewer hands in store and higher expectations from shoppers. We have seen from in-store executions that our shelf automation solutions can help retailers cut restocking time by up to 50%,” says Björn Borgman, CEO of HL Display.
Moving sustainability forward
How we can help you reach your sustainability goals
Quick, think of something really important! You said “The environment”, right? Good call. There are many ways we should treat our Mother Earth better, and when it comes to shopping – we can help with some of them! Like reducing the usage of virgin plastic, reducing packaging waste, and reducing food waste. (And don’t worry, we’re always working on bettering ourselves as well!)
Supporting our customers on their journey to more sustainable stores