The better shopping experience

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Visualize the quality of prime steak!

Asda has created a stunning wall-to-wall display in chillers for its award-winning steak in skinny vac packed trays. Vivid POS allows the shopper to visualize the mouth-watering steak!

In order to create a better shopping experience, the cut of steak is clearly indicated in the front of push trays. Thanks to Multivo™ Max, front facing has now been automated to help drive sales through better presentation and easier product selection.

MultivoTM Max pusher trays are compatible with all types of chillers. They are also suitable for various packaging and sizes. Designed for versatility and durability, it is an ideal solution for chain retailers like ASDA, which operate large-format stores with extensive chiller systems.

We are proud this project has been awarded with the POPAI Awards Gold 2023 in Merchandising category and the Shop! Global Awards 2024 in Store fixtures and elements category.

The judges’ full motivation comment: “Quick and easy to scale out across different formats. Elevates the products, making the product the hero, whilst delivering on the KPIs. Humble yet brilliant!”

To know more about Multivo™ Max pusher tray, view our automated shelf management solutions.

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