Be seen. Be remembered. Be bold with your healthy & beauty displays

Forget static shelves – Health & Beauty is a trend tornado, constantly whipped up by a whirlwind of new ingredients, formulations, colours, and fierce competition. This rapid evolution might seem daunting, but it's a recipe for retail innovation! By staying ahead of the curve, both brand suppliers and retailers can create a more exciting and engaging shopping experience for shoppers.

Cut through the clutter, capture the shopper's eye

The first priority is keeping the variety of packaging shapes and sizes neatly merchandised without increasing labour time. Solutions such as shelf dividers, pushers and shelf trays are an effective way to reinforce brand visibility and keep products front-facing.

Health & Beauty products are often of higher value, especially when sold through the pharmacy and drugstore channels. Loss prevention solutions that are easy to manage and interfere as little as possible with the product packaging are important to minimise shrink.

Since this category offers an abundance of choice, guiding shoppers to find the right products for their needs is essential. Brand suppliers will also want to secure their shelf space, cut through the clutter and stand out in the crowded space. Pushers and shelf trays allow for shelf communication and differentiation while shelf lighting, glorifiers, highlighters and shelf talkers provide essential information and bring brands to life.

The digital age influences beauty brands

The beauty game has changed. Today's savvy shoppers are glued to their devices, seeking inspiration and recommendations online. This digital revolution presents a golden opportunity: creating a seamless omnichannel experience that bridges the gap between online and in-store.

Imagine captivating shoppers with makeup tutorials and trend-driven product guides online, then fueling in-store excitement with influencer marketing and displays showcasing the latest looks. This connected approach doesn't just engage – it delights shoppers, turning them into loyal customers of your brand.

To find out more about HL’s solutions for the Health & Beauty category for both brand suppliers and retailers, please browse our products.