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Optimise the beverages category with efficient product presentation

Streamlining merchandising efforts while guiding shoppers effectively through the category are crucial strategies for success in the beverages sector.

The beverages category is one of the biggest product categories in European grocery stores, and a major driver of footfall for convenience formats.

As one of the largest product categories in European grocery stores, beverages are a significant driver of footfall, particularly in convenience. However, the diverse nature of the category means that a one-size-fits-all approach simply won't suffice. The three main sub-segments – beer, wines, and spirits (BWS); on-the-go beverages and larger family sizes – each address different shopper needs and present unique merchandising challenges.

For BWS products, the key priorities are inspiring shoppers and preventing breakages. Meanwhile, the main challenge for on-the-go beverages is to keep products chilled and readily available, especially during peak hours when turnover is high. Additionally, for items with shorter shelf lives, such as smoothies, minimising waste becomes a critical concern.

To meet these varied shopper missions without increasing the workload for store staff, simplifying shelf merchandising is essential.

Efficient merchandising for a better shopping experience – and higher profit

Efficient merchandising is crucial in the beverages category. Implementing solutions such as pushers, gravity feeds or rotating shelves allows staff to refill and align products more quickly, automating front-facing to save labour time without sacrificing product visibility. For items with short shelf lives, solutions that support the 'first-in, first-out' principle are vital to reducing the risk of shrinkage.

Neatly organised shelves help shoppers navigate the category with ease. Enhancing this with clear category and shelf signage further improves the shopping experience.

Brand suppliers can ensure their products stand out on the shelf with communication solutions like branded trays and shelf liners, conveying branded messages and helping to protect valuable shelf space.