Create interactive shopping experience with appealing branded display.
When it comes to make-up, many beauty shoppers love to browse, sample products and get inspired by the latest trends. Autograph, a cosmetic brand of Marks and Spencer, invites shoppers to get inspired and experiment with the latest colours.The brief was to create an all-in-one vibrant display for Autorgraph to showcase their cosmetic products in Marks and Spencer beauty halls.
After understanding the needs from operation perspective and Autograph brand positioning, we suggested a creative design which incorporate a test and play area at the front of the shelf with stock behind. This display perfectly fits the customer needs and shopping experience for cosmetics, by balancing product display and product availability.
To cater the need on changing seasonal assortment, we have included our bestselling OptimalTM shelf merchandising system into the display. The mini dividers allow store to modify the display according to stock availability, to either increase or reduce facings when necessary. OptimalTM dividers also help to keep stock aligned neatly without much merchandising effort to save manpower. The product tester areas are removable so can be swapped in and out for new product developments/POG updates effortlessly by store staff.
Key part of the brief is to elevate the brand and bring a more premium look and feel. Undershelf lighting included to brightly illuminate the product on the shelf, but with internal lighting within the tray to highlight the stock area fences. The lighting effect is very strong and really brings the focus the customer wanted.
